Behind every brush is a business
For us, success is measured by the value we create for the customers who place their trust in us. We want the businesses and families we work with to thrive.
In an increasingly competitive industry, meaningful growth rarely comes from doing more of the same. It comes from identifying overlooked opportunities, challenging conventional thinking and helping our partners build products that stand apart.
Extending Capabilities
Many of the businesses we serve are family-owned. While they may not have dedicated innovation teams or testing facilities, they understand their markets and customers better than anyone. We provide the development, testing and validation capabilities that help turn that knowledge into competitive advantage.
Shared Insights
Our role extends beyond product development and testing. Through ongoing research, application studies and market engagement, we continuously build knowledge about paints, brushes and user behaviour. We believe the next generation of industry leaders will be those who better understand and optimise how coatings are applied – creating better outcomes for consumers, manufacturers, retailers, and the coatings industry as a whole.
Same Paint
DIFFERENT RESULT
Better Application for Everyone
Every consumer who invests in a quality coating deserves a quality application experience. Our products are designed to help more of the value engineered into every coating reach the surface where it matters. The paintbrush is not simply an application tool – it is the link between a coating’s potential and its real-world performance.
Value Leakage
Millions of consumers invest in quality coatings yet apply them with low-performance brushes. As a result, much of the value invested in the paint can never reaches the surface, impacting consumers, retailers and paint manufacturers alike.
Coverage Is Not Coating
A brush can move paint quickly and still fail to deliver the coating thickness needed for optimal appearance and durability. Effective application is not simply about covering more area, but about transferring more of the coating’s intended value to the surface.
Innovation at Scale
Premium application concepts need not be confined to premium products. Our goal is to help more consumers achieve fuller coating build, better finish quality and improved results through affordable solutions that can be adopted responsibly, sustainably and at scale.
What Drives Us
Our role is to identify opportunities, understand them and transform them into practical solutions that help our customers grow stronger, more differentiated and more competitive. That is what drives us every day.
Nexstar In Numbers
₹ 400M Shareholders Funds
50+ Employees
Production Facilities: 1
Our Footprint
Global Reach
Industry Specialisation
Integrated Capabilities